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Increase your impact and ROI with more, and more relevant, audiences: APT from Yahoo! will help you find more of the quality audiences you want, when and where you want them.
What Will APT from Yahoo! Do for You?
With APT from Yahoo! we’re committed to leading the next generation of digital advertising.
In the near future, we’ll be actively working to connect advertisers and agencies with audiences across Yahoo! properties and those of our publishing partners, like the Newspaper Consortium.
As we bring more publishing partners onto the platform, our goal is to deliver value in these ways:
Extend Audience Reach
Access to quality publishers and networks in an open marketplace means greater supply—and more opportunity to find the audiences you want. Yahoo! properties, combined with those of our partners, reach about 85% of U.S. web users, and serve more than 300 billion impressions a month.1
Provide Relevance Against Quality Audiences
APT from Yahoo! will bring detailed insights into the best web audiences together on one platform, and give you the tools—geographic, demographic and behavioral—to integrate that data seamlessly. Users will receive the messages that are most relevant to them—and respond—driving better return on every ad dollar spent.
Vastly Simplify Workflows
APT from Yahoo! will let you access and manage multiple properties in one place. It integrates the various aspects of your business—from targeting and booking to creative management and tracking. It will automate manual, time-draining tasks and centralize those that are fragmented, so you can execute campaigns—from targeting and booking to creative management tracking—faster and more easily than ever before.
Ensure Appropriate Placements
By managing all properties on a single platform, with global insight into how and where your campaigns are delivering, you’ll ensure that audiences aren’t overexposed to your message, and improve response. With APT from Yahoo!'s advanced targeting capabilities, standardized site classification and protection systems, you’ll ensure your ads land in brand-safe environments.
Foster an Open, Innovative Marketplace
Along with new audiences and relevance, APT from Yahoo! will offer you open access to—and the ability to automatically bid on—individual impressions. It will give you the option to price impressions dynamically, in real-time: more valuable impression—you bid higher; lower value—you bid lower. The result? Greater reach, always at the right price.
1Source: comScore Media Metrix, Worldwide Data, 10/07
Newsworthy More
Yahoo Teams with Newspapers to Sell Ads
(New York Times 02-27-09)
AH Belo Sees $1.2 Million from Yahoo's Behavioral Targeting
(Yahoo! Finance 2-17-09)
Scripps Tries to Steer Local Ads to Papers' Sites
(New York Times 11-02-08)
It's APT to Change
(Yodel Anecdotal Blog 9-24-08)
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