Reach the most relevant audiences and add value that sets you apart: With APT from Yahoo! we are committed to leading the next generation of digital advertising.

Access More of the Audiences Your Clients are Looking For

Access to quality publishers and networks in an open marketplace means greater supply—and more opportunity to find the audiences you want. Yahoo! properties, combined with those of our partners, reach about 85% of U.S. web users, and serve more than 300 billion impressions a month.¹

Provide Relevance Against Quality Audiences

APT from Yahoo! will bring detailed insights into the best web audiences together on one platform, and give you the tools—geographic, demographic and behavioral—to integrate that data seamlessly. Users will receive the messages that are most relevant to them—and respond—driving better return on every ad dollar you spend.

Vastly Simplify Workflows

APT from Yahoo! allows you to manage clients’ advertising spend across dozens of publishers and networks at scale. It integrates the various aspects of your business—from targeting and booking to creative management and tracking, with automated optimization, reporting and controls. The result: you’ll execute campaigns faster and more easily than ever before.

Give You More Control

By managing all properties on a single platform, with global price and frequency control, you’ll ensure that audiences aren’t overexposed to your clients’ messages, and improve response. With standardized site classification and protection systems, you’ll ensure your clients’ ads land in brand-safe environments.

Foster an Open, Innovative Marketplace

Along with the ability to target and engage scalable audiences, APT from Yahoo! will offer you open access to—and the ability to automatically bid on—individual impressions. It will give you the option to price impressions dynamically, in real-time: more valuable impression—you bid higher; lower value—you bid lower. The result? Greater reach, always at the right price.

An innovative marketplace means opportunities for differentiated value for agencies: for instance, agencies can create a media trading practice—buying inventory and selling it where it works most effectively across all clients—for new revenue and margin.