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Access more quality audiences and demand in one place: APT from Yahoo! is built to help you grow your business with less effort.
What Will APT from Yahoo! Do for You?
With APT from Yahoo!, we are committed to leading the next generation of digital advertising.
Currently, networks can leverage Yahoo!’s Right Media Exchange to buy and sell a greater scale of audiences
As APT from Yahoo! becomes available for network partners, our goal is to deliver value in these ways:
Foster an Open, Innovative Marketplace
APT from Yahoo! changes the scale of business, by bringing you into the market’s largest digital ad exchange, and tapping Yahoo!’s massive assets. By uniting the ad community on a single platform, it lets you build new relationships—and access more supply and demand—easily.
Vastly Simplify Workflow
By building a new model from the ground up, APT from Yahoo! integrates best-practice workflows and automates time-draining tasks like inventory optimization, leaving you more time to concentrate on the things that demand your expertise. A common platform also means standardized systems market-wide, so you can collaborate easily—and in real time—with partners.
Give You More Control
Go beyond selling verticals and sites: package your inventory with standard targeting (e.g. content or geographical) or more advanced (e.g. behavioral or custom); it’s your choice. The platform also ensures the right kind of content crosses your network—with standardized ad and site classification—and lets you control what you expose to the marketplace; proprietary information remains your own.
Acts as More Than Just an Ad Server
APT from Yahoo! evolves technology into solutions: it’s not just an ad server, but a network management platform: managing relationships as well as process; easing the complexity that comes with growth; and rationalizing inventory—i.e. grouping by content verticals, or adding targeting—to drive the most revenue.
Leverage Best-in-Class Technology
Because it’s open, APT from Yahoo! offers APIs to let you build on the platform and bring new value to the community, or integrate your existing systems (financial, CRM, analytics) without exposing your own proprietary data. Or you can do both.
Newsworthy More
Yahoo Teams with Newspapers to Sell Ads
(New York Times 02-27-09)
AH Belo Sees $1.2 Million from Yahoo's Behavioral Targeting
(Yahoo! Finance 2-17-09)
Scripps Tries to Steer Local Ads to Papers' Sites
(New York Times 11-02-08)
It's APT to Change
(Yodel Anecdotal Blog 9-24-08)
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