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Articles
- Yahoo Teams with Newspapers to Sell Ads (New York Times 02-27-09)
- AH Belo Sees $1.2 Million from Yahoo's Behavioral Targeting (Yahoo! Finance 02-17-09)
- Scripps Tries to Steer Local Ads to Papers' Sites (New York Times 11-02-08)
- Yahoo chief promises online ad revolution (Financial Times 09-25-08)
- Yahoo Overhauls System for Selling Display Ads (New York Times 09-24-08)
- Yahoo Launches Major Upgrade to Display Ad System (Associated Press 09-24-08)
- “Mad Men” Star Leads Yahoo’s Pitch to Madison Avenue (CNet News 09-24-08)
- Yahoo Announces New Digital Ad Platform (Wired 09-24-08)
- Yahoo! Promises Revolutionary Ad Platform (ADWEEK 09-24-08)
- Yahoo and Its New Ad Platform “APT” (CNBC 09-24-08)
Blogs
It's APT to Change
- Yahoo! Publisher Network (09-24-08)
- Yahoo! Search Marketing (09-24-08)
- Yodel Anecdotal (09-24-08)
Newsworthy More
Yahoo Teams with Newspapers to Sell Ads
(New York Times 02-27-09)
AH Belo Sees $1.2 Million from Yahoo's Behavioral Targeting
(Yahoo! Finance 2-17-09)
Scripps Tries to Steer Local Ads to Papers' Sites
(New York Times 11-02-08)
It's APT to Change
(Yodel Anecdotal Blog 9-24-08)
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