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Bring your technologies, solutions and innovations to a vast marketplace: APT from Yahoo! is an open invitation to developers, and data providers and other solutions partners.
What Will APT from Yahoo! Do for You?
APT from Yahoo! gets much of its value from the capabilities offered by its marketplace innovators, who can build, deploy and monetize products and services that help a massive ecosystem of businesses connect more effectively. That’s why we’re inviting you to become a marketplace innovator.
As an open platform, APT from Yahoo! provides you with the opportunity to truly plug in: through a set of SOAP-based web services, our APIs let you build applications that talk directly to the system. Applications that manage large accounts, automate workflows and offer capabilities like optimization generally drive more value from the marketplace for its customers. This means a tremendous opportunity for developers and service partners alike: to scale their own businesses and drive efficiency and value in the marketplace.
For customers, it means that you can bring your existing technology or relationships with you to the platform, in addition to gaining access to a variety of products, services and capabilities that are already part of the platform. Your technologies and services can be integrated or built using the APT from Yahoo! APIs, which have parity with the APT UI environment.
When marketplace innovators are ready, the Marketplace Innovation Program offers them a marketing platform, visibility, community and support to better market their technology or solutions to current customers or to generate new ones through APT from Yahoo! platform.
To Get Started
- Step 1: Build Innovations in the Test Environment
Get access to our test (sandbox) environment by requesting an API sandbox license. Click here here to submit your license request. This step is required for participants accessing the APT from Yahoo! API test environment. - Step 2: Move Innovations to Production Environment
- Current customers of APT from Yahoo!
Once you’ve built or integrated your innovation in the sandbox environment and you’re ready to move your innovation to the production (or live) environment, request an APT from Yahoo! production API license by clicking here. - Marketplace innovators who are not currently APT from Yahoo! customers
Build a working prototype for a customer. By establishing or leveraging a customer relationship, you’re in a better position to develop your product or service with a real client and use case in mind. Having a working prototype or customer actually using your product is the best endorsement for its value to the ecosystem.
Once your working prototype is ready, you have a couple of options to deploy it. One way is to offer your innovation in a more distributed manner by approaching each customer separately, leveraging their platform credentials. Alternatively, you can join the Marketplace Innovation Program and sign up for your own functional seat on the platform. Having your own functional seat provides you with complete visibility to all APT customers through the platform. It also gives you the added benefit of being able to manage all your integrations from a single interface. The Marketplace Innovation Program also provides marketing support and exposure opportunities for your innovations.
- Current customers of APT from Yahoo!
Learn More
Additional resources such as API reference materials, Getting Started Guide, and more can be found here.
Other Development Opportunities
Link to the Yahoo! Developer Network if you are interested in building applications using other Yahoo! Technologies.
Newsworthy More
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(Yahoo! Finance 2-17-09)
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(New York Times 11-02-08)
It's APT to Change
(Yodel Anecdotal Blog 9-24-08)
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