More Than Just an Ad Server

APT from Yahoo! delivers greater inventory yield—our auction-based model not only automates the time-consuming task of allocating inventory, it makes certain that you get the most value from each of your ad impressions: buyers (networks and advertisers alike) compete for an impression; APT from Yahoo! automatically allocates it to the highest bidder.

A unified marketplace means that you can unlock greater value from your inventory:

• Remnant inventory can be sold more often as performance, thanks to APT from Yahoo! targeting capabilities.
• Performance inventory sees the highest yield possible under the auction model.
• Guaranteed inventory taps Yahoo! forecasting and targeting capabilities to create more orders with more confidence.

Automated ad arbitration ensures that ads with the highest click-through rate are served more frequently, but also allows you to create custom exceptions, when you want certain ads to be served more or less often.

Reporting/analytics allows real-time optimization of an ad’s creative across all your properties, including direct campaign-to-campaign comparisons, and reports on audience reaction.

Quality management gives you greater control over content, letting you create more customized filters against restricted or inappropriate ads. For instance, you may wish to restrict a specific partner’s ads from appearing in one segment of your inventory.

“Cost per whatever” pricing means a dynamic price structure—you align your price list with how your advertisers want to buy: CPM, CPC, CPA, or other.

Guaranteed inventory prediction forecasts what inventory will be available in future, based on historical data and extends beyond the inventory on your own site, to that of Yahoo! or other partners’ properties.

Inventory management not only lets you creative custom inventory classifications, based on topics or structures you choose, it offers competitive exclusion tools, which let you prevent certain advertisers or publishers from showing up on your site.

APT from Yahoo! lets you do business your own way, and is built to adapt for tomorrow—on a large scale, and in ways no legacy system can.