Deliver Platform Flexibility

Choice of visibility: APT from Yahoo! lets you determine the extent of your partnership—how visible you are in the marketplace and how much you cooperate with other users. You may choose to develop a relationship with Yahoo! alone, or with multiple partners; you may want to expose all of your inventory to the exchange, or only parts.

Platform flexibility means that you control the level at which you use the platform; it’s not dictated for you.

You may adopt it at the enterprise level; because APT from Yahoo! is hosted by Yahoo!, you share in all Yahoo! ad serving, ad exchange and ad network capabilities.

Or plug into APT from Yahoo! to augment existing activities, such as:

• Audience segmentation not only lets you create custom, rule-based audience segments—based on pages visited, frequency, click-throughs, etc.—but lets you apply these segments to other sites with which you have relationships, increasing your ability to retarget your audience.
• Rate card management on APT from Yahoo! is more flexible and powerful than on other solutions; you set and adjust rates for inventory based on very granular audiences, and the data’s delivered in a format easily shared with partners.

System compatibility lets you decide the degree to which you incorporate the platform—in full, or to augment existing ad operations, whether you’re running on Doubleclick, Atlas, or any custom solution. The system’s flexibility lets you protect your investment in systems you’re happy with, and replace or supplement those you are not.

• Web services from Yahoo! allow easy integration into 3rd party solutions from your existing user interface, whether you want to feed pricing reports or analytics reporting into an existing system’s data warehouse.
• API integration: APT from Yahoo! facilitates seamless integration with new applications, allowing even more customized functionality without disrupting operations.

APT from Yahoo! does not dictate the terms of your business. You do. And as your requirements change, so does the platform.