Drive Value in an Open Marketplace

APT from Yahoo!'s open exchange lets buyers, sellers and partners meet on a single platform:

• The auction-based model delivers the large scale supply and demand of Yahoo!’s Right Media Exchange, the first and largest exchange in the market. By letting others compete, in real time, for your impressions, it reveals the true value of your non-guaranteed inventory—based on what the market will bear.

• Cross-buy and selling drives greater value by letting members of the exchange buy and sell inventory from one another:,

  • Cross-selling lets other publishers or networks find audiences in your unsold inventory, increasing your sell-through.
  • Cross-buying lets you find more audiences—on Yahoo! properties or other publishers’—and grab a larger share of advertisers’ total ad spend.

• Direct links to data providers and other vendors lets you buy and sell with more precision—for instance, by marrying behavioral analytics insights to your audiences.

• Custom APIs mean opportunities to innovate on the platform, and the open community created by APT from Yahoo! makes it easier to build relationships with developers for new applications.

“Open” changes everything: by opening a window into the marketplace, and your presence in it, APT from Yahoo! expands your capacity for growth. It’s both a window into true demand and an integrated tool to help you draw the most value from it.