A Fundamentally Simplified Workflow

APT from Yahoo!'s holistic view of all facets of your business—technology, controls, targeting, and connections—makes once-complex tasks simpler to execute.

Creative workflow automation effectively builds a "creative library;" a central storage area where publishers (and ultimately, advertisers) running APT from Yahoo! have greater control.

• Viewing each creative—after it's uploaded, after it's stored in the library, and while the campaign is running live.
• Changing the creative, and having the changes apply in all locations where it’s being used.

Delivery assurance ensures the most-possible ad placements served, with the least operational hassle. It simplifies order management, allowing publishers to set multiple campaign delivery criteria—impression goals, urgent delivery, make-good placements, time-based exclusions and goals, non-guaranteed share-of-voice, and more—all from a central location.

Campaign management give you more control: it lets you create campaigns from very specific segments of inventory—based on insertion order specs, like ROI or CPM, CPC or CPA targets, or bids—so your advertisers see the greatest returns. And single-line booking takes the trouble out of launching and managing campaigns across multiple properties.

Global inventory classification lets you devise a more flexible, more granular breakdown of your inventory. The taxonomy can be as simple or complex as you choose, and you can create your own custom content categories—not limited to set physical locations on your site.

Bottom line: by rethinking "broken" workflows, APT from Yahoo! lets you spend less time managing, and more time growing your share, and value, of ad buys.