Tap into Yahoo!’s Capabilities

Scale of advertisers: Yahoo!’s powerful profile in the marketplace attracts the advertisers you may have been unable to connect with on your own:

• Industry-leading reach: of more than 800 million people on the internet, 500 million are Yahoo! users; through our own and partner networks, we reach about 85% of the U.S. market.*
• Existing ad relationships with thousands of top brand and direct-response marketers and a majority of the top TV advertisers, plus an enormous global sponsored-link marketplace.
• Extended inventory, across Yahoo! properties, from which to offer additional impressions to your advertisers.

Targeting expertise: Yahoo! is one of the largest behavioral targeters in the world, giving you a foundation of better audience insights from which to unlock value from your inventory. Advanced capabilities—including contextual, demographic, behavioral, geographic, zip code, language-based, IP address, and top-level domain—ensure you’re finding the most relevant audience for your ads.

Retargeting capabilities are also driven up; the breadth of the Yahoo! network, along with its extensive rule-based segmentation, ensures you’re much more likely to reach your audience again with new content.

Creative management tools: APT from Yahoo! leverages all of Yahoo!’s experience in dealing with creatives into a suite of tools that use data to drive the creative process more efficiently—and ultimately will put more of the process in advertiser's hands, and out of yours.

• Creative development supports storyboarding of a campaign, letting advertisers deliver ads in a specified sequence.
• Creative optimization—for both IAB- and non IAB-compliant ads—shows you performance in real-time, comparing across campaigns or individual creative to ensure the best-performing ad runs most frequently (or at a custom frequency you choose).

Proven decision algorithms from Yahoo!, via the open platform, allow real-time delivery and optimization of your inventory—not just predicting value in order to book a sale, but supporting decisions on pacing and placement on the fly.

APT from Yahoo! was built by Yahoo! to meet our own standards as a publisher, so as we continue to use and evolve the system, we can anticipate, and help eliminate, the challenges to migrating your operations—and identify the best ways to leverage APT from Yahoo! to drive your business results.